Economic and socio-cultural impacts

The African woman in south africa

CAMWISA is an initiative that:

Motivates women to become more productive.
Fosters innovation by exposing vendors and the African community to growth opportunities, ideas, and business standards.
Provides women with marketplaces and online platforms that will facilitate commodity trade between them and buyers;
Introduces vendors to buyers and facilitates direct exchanges between parties;
Displays and promotes the African culture fulfilling visitors’ needs and creating long-term network partners between vendors and the South African community as well as the international public.

CAMWISA aims to:

Provide an exceptional opportunity for South Africans and the international community to gain an insight into Cameroonian and African culture.
Ensure network building of African entrepreneurs with local and international business owners.
Foster a learning and business environment through the promotion of African cuisine, fashion and industries.
Bring together the African community
Position Cameroon and every African country as tourist and holiday destination countries.

CAMWISA aims to:

Entice investment from local, regional, or national governments, as well as private investors.
Internationalise small, micro and medium-sized enterprises (SMMEs).
Ensure that each vendor has a return on investment.
Support businesses in various industries (retail outlets, micro to large corporations, and a wide range of service providers).
Inform and interact with current and prospective customers about African products and services.
Give African female entrepreneurs international exposure through investment promotion.

CAMWISA provides a unique opportunity to promote multilateral public diplomacy.
It fosters improved understanding in global relationships by bringing together representatives from various countries around the world.
It helps increase awareness about Cameroon and the African culture, and our business activities in South Africa by demonstrating our presence and positive impact in South Africa.
Change the conception and perception of the South Africans and the international community about Cameroon and Cameroonians living abroad and eliminate all the stereotypes.
Bolster Cameroon’s prestige and raise the national flag by ensuring that Cameroonians are welcome warmly in South Africa, respected and seen in a favourable light.
Protect the Cameroonian diaspora in South Africa against xenophobia by showcasing their skills, knowledge, and positive impact on the South African economy.
Strengthen bilateral and multilateral collaboration among diplomatic representations present in South Africa.